Category Archives: Measurement

  1. How to score the big game


    January 31, 2015 by smallarmyjeff

    Today is not just a big day for football – it is a big day for advertising. Tonight, brands take …
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  2. Are You Dysmetric?


    April 3, 2014 by smallarmyjeff

    Several weeks ago, after sending out one of these emails, I got a response from a “professional marketer” telling me …
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