Livestrong, The Sequel

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January 25, 2013 by smallarmyjeff

As the CEO/Founder of Small Army for a Cause and the annual Be Bold, Be Bald! ( fundraiser that supports Livestrong (among dozens of other cancer organizations), I have been asked quite a bit about my views on the Lance Armstrong scandal.

Over the last several years, I’ve had the opportunity to visit Austin for Livestrong events. While there, I’ve cycled with Lance and visited his home – but those are not the moments that have caused me to believe in Livestrong. Instead it is the many people I have gotten to know while visiting. From the Livestrong leadership (Doug Ulman, Dennis Cavner and others) to the many staff members, volunteers and supporters, we all share one common bond – and it isn’t Lance Armstrong or cycling. It’s a deep passion to help those fighting cancer. Livestrong not only brought us together in the fight, but has helped thousands make that fight stronger.

At this point, it’s important to separate Armstrong from Livestrong. I believe in Livestrong, and am proud of the way in which they have handled this incredibly difficult situation. I can only hope that the Oprah interviews put an end to this story, and I look forward to the Livestrong sequel.

PS.  If you didn’t know:  Be Bold, Be Bald! ( is a cancer fundraiser started by Small Army in honor of co-founder, Mike Connell, who lost his battle to cancer in November 2007. On the day of the annual event (last event was on 11/2/12), participants around the country wear a bald cap (or shave their head) to honor those who battle the disease and get sponsored for their bold move. Participants are able to select the charity to which their funds are directed – more than 30 local and national cancer organizations benefit from the event.  Since 2008, we have raised more than $600,000 to help the fight against cancer.


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