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Category Archives: Storytelling

  1. What makes a great story?

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    May 28, 2014 by smallarmyjeff

    Several years ago, I was sitting in one of those semi-awkward meetings where a prospective client invited a few competing agencies in …
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  2. Three Qs For Better Communications

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    May 5, 2014 by smallarmyjeff

    Do you spend a lot of time reviewing work?  I do – not only my own work, but other people’s …
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  3. Are You Dysmetric?

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    April 3, 2014 by smallarmyjeff

    Several weeks ago, after sending out one of these emails, I got a response from a “professional marketer” telling me …
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  4. Greatest Players of the Week

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    February 10, 2014 by smallarmyjeff

    During the last few weeks, between the Super Bowl and the Olympics, we’ve had the opportunity to watch some of …
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  5. Do you take yourself too seriously?

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    December 19, 2013 by smallarmyjeff

    About a year ago, I was in a client meeting, preparing to present a bunch of “storytelling approaches” for their …
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  6. How Bold Are You?

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    October 2, 2013 by smallarmyjeff

    In 2007, cancer took the life of my company’s co-founder and creative director (and my good friend), Mike Connell.  Mike’s …
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  7. How to Spend a Summer in Provence

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    September 10, 2013 by smallarmyjeff

    When I told people that I would be living in France with my family this summer, the most common response …
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  8. Five Questions to Help Find the Soul of Your Brand

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    July 30, 2013 by smallarmyjeff

    One of the most enjoyable parts of my job is meeting with CEOs and founders of organizations. As storytellers for confident …
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  9. Is your work appreciated?

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    July 8, 2013 by smallarmyjeff

    I can vividly remember how my former partner, Mike Connell, treated every piece of creative work he produced.  The way …
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  10. So, you want to get into advertising?

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    June 17, 2013 by smallarmyjeff

    I have a confession to make.  When I was a Senior at UNH, I applied for an internship at Arnold …
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