Category Archives: Storytelling
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What makes a great story?
2May 28, 2014 by smallarmyjeff
Several years ago, I was sitting in one of those semi-awkward meetings where a prospective client invited a few competing agencies in …
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Three Qs For Better Communications
Leave a commentMay 5, 2014 by smallarmyjeff
Do you spend a lot of time reviewing work? I do – not only my own work, but other people’s …
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Are You Dysmetric?
4April 3, 2014 by smallarmyjeff
Several weeks ago, after sending out one of these emails, I got a response from a “professional marketer” telling me …
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Greatest Players of the Week
1February 10, 2014 by smallarmyjeff
During the last few weeks, between the Super Bowl and the Olympics, we’ve had the opportunity to watch some of …
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Do you take yourself too seriously?
22December 19, 2013 by smallarmyjeff
About a year ago, I was in a client meeting, preparing to present a bunch of “storytelling approaches” for their …
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How Bold Are You?
2October 2, 2013 by smallarmyjeff
In 2007, cancer took the life of my company’s co-founder and creative director (and my good friend), Mike Connell. Mike’s …
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How to Spend a Summer in Provence
1September 10, 2013 by smallarmyjeff
When I told people that I would be living in France with my family this summer, the most common response …
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Five Questions to Help Find the Soul of Your Brand
Leave a commentJuly 30, 2013 by smallarmyjeff
One of the most enjoyable parts of my job is meeting with CEOs and founders of organizations. As storytellers for confident …
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Is your work appreciated?
Leave a commentJuly 8, 2013 by smallarmyjeff
I can vividly remember how my former partner, Mike Connell, treated every piece of creative work he produced. The way …
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So, you want to get into advertising?
6June 17, 2013 by smallarmyjeff
I have a confession to make. When I was a Senior at UNH, I applied for an internship at Arnold …
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