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Five Questions to Help Find the Soul of Your Brand
Leave a commentJuly 30, 2013 by smallarmyjeff
One of the most enjoyable parts of my job is meeting with CEOs and founders of organizations. As storytellers for confident …
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Is your work appreciated?
Leave a commentJuly 8, 2013 by smallarmyjeff
I can vividly remember how my former partner, Mike Connell, treated every piece of creative work he produced. The way …
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So, you want to get into advertising?
6June 17, 2013 by smallarmyjeff
I have a confession to make. When I was a Senior at UNH, I applied for an internship at Arnold …
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Are you email impaired?
7May 6, 2013 by smallarmyjeff
For context: This post was initially delivered via email. <First name>, You are not the only person receiving this email. …
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Three ingredients for a better team
Leave a commentApril 15, 2013 by smallarmyjeff
A few weeks ago, we held our quarterly Small Army company meeting during which we shared the “state of the …
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Taming Passion Reaction
Leave a commentMarch 26, 2013 by smallarmyjeff
At Small Army (and Small Army for a Cause), I have the good fortune of working with people who are …
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Stop Bragging at SXSW
Leave a commentMarch 8, 2013 by smallarmyjeff
For any of you that have been to SXSW, you know that it’s not just about attending the sessions. It’s …
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Good premise. Poor execution.
5March 4, 2013 by smallarmyjeff
Last week, Yahoo’s Marissa Mayer caused quite a stir with her “work at home ban.” The world was quick to chime …
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Relationship Advice
5February 14, 2013 by smallarmyjeff
On this Valentine’s Day, I’d like to share some relationship advice with you. We at Small Army typically reserve these …
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Storytelling at the Superbowl
3February 4, 2013 by smallarmyjeff
On Sunday night, we were entertained with stories from more than 30 brands trying to win the hearts and minds …
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From the Trenches
Musings from inside a storytelling agency and cancer-fighting non-profit
From the Trenches 
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