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Are You Dysmetric?
4April 3, 2014 by smallarmyjeff
Several weeks ago, after sending out one of these emails, I got a response from a “professional marketer” telling me …
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Social Consumerism or Capitalism?
12March 18, 2014 by smallarmyjeff
This weekend, while on a walk with my family, we stopped at a coffee shop for a quick snack. My …
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Greatest Players of the Week
1February 10, 2014 by smallarmyjeff
During the last few weeks, between the Super Bowl and the Olympics, we’ve had the opportunity to watch some of …
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What’s your best day?
2January 18, 2014 by smallarmyjeff
In a recent interview with a potential new hire at Small Army, I was asked, “What was your best day …
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Do you take yourself too seriously?
22December 19, 2013 by smallarmyjeff
About a year ago, I was in a client meeting, preparing to present a bunch of “storytelling approaches” for their …
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A Holiday Toast
1November 21, 2013 by smallarmyjeff
Let’s face it. Advertising can be a tough business. Long days. Short deadlines. Quirky creative folks. Anxious account executives. New …
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In the spirit of giving
Leave a commentOctober 29, 2013 by smallarmyjeff
After a recent post, I received a very kind email from a friend, telling me how he enjoys my articles, …
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How Bold Are You?
2October 2, 2013 by smallarmyjeff
In 2007, cancer took the life of my company’s co-founder and creative director (and my good friend), Mike Connell. Mike’s …
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How to Spend a Summer in Provence
1September 10, 2013 by smallarmyjeff
When I told people that I would be living in France with my family this summer, the most common response …
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Do you know when to say “No”?
1August 19, 2013 by smallarmyjeff
As a business owner, saying “no” is one of the most difficult things to do – especially when it comes …
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From the Trenches
Musings from inside a storytelling agency and cancer-fighting non-profit
From the Trenches 
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